Where and when is the festival?

The festival takes place at Hereford FC’s Edgar Street Stadium, HR4 9JU, in the heart of Hereford.

There is a lot of parking at the festival, situated inside the footprint of the Merton Meadow Car Park.

Find the exact locations using what3words:

Entrance: ///angle.dined.making

Entry Times:

Saturday 31st May – 11 am – 11 pm

 

How do you buy tickets?

Tickets are cheaper if you purchase them online from our website here. Or you can purchase them at the gate on the day.

Super Early Bird – until 31st March at 11:59 pm

Super Early Bird Adults – £8.00

Super Early Bird Child (3-16 years old) – £4.00 online

Super Early Bird Child (2 & under) – FREE

Super Early Bird Family (2 x Adults & 3 x Children) – £20.00

Early Bird – Until 30th April at 11:59 pm

Early Bird Adults – £10.00

Early Bird Child (3-16 years old) – £5.00

Early Bird Child (2 & under) – FREE

Early Bird Family (2 x Adults & 3 x Children) – £25.00

General Sale – Until 30th May at 11:59 pm

General Sale Adults – £12.00

General Sale Child (3-16 years old) – £6.00

General Sale Child (2 & under) – FREE

General Sale Family (2 x Adults & 3 x Children) – £30.00

On the day

On the day Adults – £14.00

On the day Child (3-16 years old) – £8.00

On the day Child (2 & under) – FREE

On the day Family (2 x Adults & 3 x Children) – £36.00

 

If you buy your tickets online, the tickets will be emailed to you after you complete the purchase. If they don’t arrive promptly, please check your spam/junk folder. We do not store credit card details, nor do we share customer details with any third parties.

If you have purchased multiple tickets, you are able to enter at different times. Please make sure that if you are entering at different times, to make sure the other people in your group have a copy of the ticket.

At Herefordshire Family Food & Drink Festival, we are committed to providing exceptional experiences for all attendees. We deeply value the importance of care and support, if you require a companion/carer to support you in attending our events please contact [email protected]

We currently do not offer blue light, NHS, military or any other form of discount.

 

Do I need to bring the ticket confirmation with me?

You can bring a printout or show us the confirmation on your phone. We can locate your order using the order number or your email address, so don’t panic if you don’t bring it!

 

Is there disabled access to the festival?

The festival is held on the Edgar Street grass pitch, which means the surface isn’t even, although largely quite flat. Carers of disabled people are eligible for free entry (evidence will be required).

Herefordshire Council Parking is free if displaying the Blue badge and clock for the period as indicated on the signs.

Wheelchair accessible buses operate on the Zipper routes.

 

What are the festival Regulations?

When purchasing a ticket for Herefordshire Family Food & Drink Festival you agree to our Terms and Conditions of Entry and have understood, accepted and agree to adhere to at all times. Failure to do so may result in non-admission or ejection from the venue, refunds will not be given if the terms and conditions have been broken.

Herefordshire Family Food & Drink Festival is proud of the very high health and safety standards it follows and wants every family and child to have a fantastic and safe time whilst playing on the myriad of rides available to use.

To ensure that every child is safe there are rules that we insist on, to protect them and other users, these rules are part of our Terms and Conditions and must be strictly followed.

For the safety of everyone, the following terms and conditions must be adhered to at all times, whilst at the Herefordshire Family Food & Drink Festival:

· Children must not somersault, on any of the slides or rides.

· Children must come down the slide feet first, not head first.

· No child must push another child, whilst using any of the inflatables

· All children must have a carer or parents supervising their safety and behaviour at all times. Children must not be left without supervision.

· Wristbands must not be taken off or exchanged with another child, they must be visible for the staffing team to see easily.

· No adult, for any reason can go any ride or inflatable, if a child needs help, it is essential to ask a member of the staff to get the child off the ride, as serious damage could be caused if an adult was to hurt or injure another child or even fall and hurt themselves.

· We will not be responsible for any adult or the consequences that could happen if any adult disobeys this rule, we will ask the adult to leave the ground, if they are caught on any ride, to protect children’s safety. Our rides are for 2 years to teenagers up to 14 years old. Entry prices are charged in accordance with those displayed on the website and will be charged per person, under 16 years old. Please ensure that you obey the safety regulations and signage displayed throughout the venue. Herefordshire family food & drink Festival excludes to the maximum amount permitted by law, any liability for loss, injury or damage to person/property in or around the venue. Herefordshire family food & drink Festival accepts no responsibility for damage to persons or property. Under no circumstance will Herefordshire family food & drink Festival accept responsibility for damage caused to any vehicle, entering or exiting the grounds. Once you have paid to enter Herefordshire family food & drink Festival no refunds will be considered. It must be understood that for operational, technical, weather-related or other reasons beyond our control, any attraction may have to be closed, removed, altered in type or otherwise be unavailable at any time, without prior notice. If at any time a guest’s standard of behaviour falls below that expected by Herefordshire family food & drink Festival, the individual may be asked to leave the ground and no refunds will be considered concerning any purchase that may have been made; whilst not an exhaustive list, this would include an admission charge and wristbands/ride tickets. Herefordshire family food & drink Festival will not under any circumstances tolerate threatening or abusive behaviour, towards any member of staff, volunteer or fellow guest.

Please note: that the stadium is designated as a no-smoking stadium (this includes e-cigarettes); this is for the comfort and safety of all our guests. Please ensure compliance at all times, failure to do so may result in ejection from the event. Only assistance dogs are allowed on the site, at all times any dog must be on a lead and be under the control of an adult, who is over 18 years old. Any mess must be cleared up immediately and the bag disposed of. Hereford FC reserves the right to amend and/or alter the conditions of issue associated with the entrance to Herefordshire family food & drink Festival without any prior notification.

 

Can I bring in my own food and drink?

We recommend enjoying all the amazing food and drink on offer!

Please do not bring your own food and drink

Bag searches will be conducted before entry to the site and any prohibited items will be confiscated and returned when you leave.

Reusable water bottles must be empty on arrival.

 

Getting around Hereford

By Train

West Midlands Trains will operate services to Hereford at regular times. The station is a 10-15 minute walk from the festival. Please check the route before you travel, there may be disruptions.

By Bus

There are regular services to the town centre bus station on Saturdays, the city bus station is a 10 minute walk to the festival.

Hereford Council also offer the Free Hereford City Zipper Bus Service

Hereford Zipper Bus Service

Closest stops are 14 & 15

By Car

Hereford’s car parks are likely to get busy, so use public transport when you can. There are lots of car parks across Hereford. Details are available from Herefordshire Council’s website https://www.herefordshire.gov.uk/parking-1

 

Are dogs allowed?

Edgar Street Stadium has a NO dog policy on site except service dogs. This is to ensure the safety of all our members who regularly use our facility.

 

Where can I stay?

For tourist information and accommodation, go to https://herefordcitycouncil.gov.uk/tourist-information.

Visit the town’s information centre at The Town Hall on St Owen Street, in the centre of town, or call 01432 383837.

 

How do I exhibit or trade at the festival?

Please contact Adam by Email: [email protected]

 

How can I promote my attendance at the Festival?

During the event, our marketing team will be at the festival collecting content and posting on our social media channels.

Please engage with us in the run-up to the event and during the Herefordshire Family Food & Drink Festival 2025 to potentially be included in our content to our 80,000+ social media followers.

Any useful digital marketing images or information that you would like to share can be sent to [email protected]

 

Do you need volunteers?

Yes! We’re always on the lookout for volunteers as we need up to 100 over the weekend in order to make it a success. It’s a great way to get hands-on event experience, as well as a behind the scenes insight into how a festival runs. Plus, it’s a great way to make friends and keep active.

To put your name down to volunteer at a Shropshire Festivals event, fill in our form HERE or email [email protected]

Hang on, why should we volunteer if it’s a privately funded event?

Our festival is privately funded but without community support, we just wouldn’t be able to put on such an amazing event. We are being transparent from day one – the festival can only exist with private funding and the support of local volunteers.

We also want to give back to the community. Our festival not only helps to boost the local economy, we also give back to the community through local projects and working with local charities, such as “Young People at Heart” and “Midlands air ambulance”.