A brand-new partnership between AdVantage Sponsorship and Hereford Football Club is unlocking an innovative advertising opportunity for local businesses and charities ahead of the 2025/26 football season — with prime exposure quite literally on the back of every stadium seat.

For just £24 per seat, organisations can sponsor individual seats throughout The MandM Edgar Street Stadium, the historic home of Hereford FC. Each seat features a high-impact sticker displaying the sponsor’s logo or message alongside a custom QR code, linking fans directly to a website, campaign, or donation page of the sponsor’s choice.

“This initiative offers a truly unique and highly localised marketing opportunity,” said Ben Grayburn of AdVantage Sponsorship. “It’s affordable, scalable, and most importantly, it directly supports the football club and wider community.”

What’s Included in the ‘Seat Bank’ Sponsorship:

  • Branding or messaging displayed on the back of each sponsored seat
  • A custom QR code linking to any digital destination — from websites to ‘donate now’ pages
  • Season-long exposure at every Hereford FC home game, cup tie, and stadium event
  • Official status as a “Back of Seat Supporter” of Hereford FC
  • Use of the Hereford FC logo in your own marketing, with full club permission

The campaign is already attracting attention from local SMEs and charitable groups, who see the opportunity not just for visibility but meaningful community support.

Sponsors are encouraged to purchase in multiples of 5, and many businesses are donating every 5th seat to a local charity — combining commercial exposure with a cause-driven initiative.

Additionally, supporters can harness social media to amplify their sponsorship — posting before matchdays and encouraging QR code engagement tied to results (for example: “Donate £3 for every win!”).

Importantly, 75% of every seat sponsorship goes directly to Hereford FC. AdVantage Sponsorship covers all production and installation costs, making this a high-impact and cost-effective way for businesses to back both club and community.

Seats are available now for the full 2025/26 season.

To get involved or request a sponsorship form, contact: Ben Grayburn – AdVantage Sponsorship – ben@advantagesponsorship.com