Hereford FC is delighted to announce that a deal has been agreed that will see Westons Cider extend their sponsorship of the club for another five years.
Westons have been a key sponsor of the club since 2015, with signage on the Len Weston Stand and the Meadow End, having previously been a long standing supporters of Hereford United for many decades prior to that.
The extended sponsorship deal will see Westons continue to supply cider around Edgar Street, as well as supporting the club with giveaways to volunteers and in the Hereford Suite for hospitality guests on matchdays.
In addition, the new deal has seen Westons invest in a significant makeover of Radford’s Bar, with new signage outside and redecoration being undertaken inside which sees Stowford Press branding to the fore.
Speaking about this deal, Hereford FC’s Commercial Director, George Webb, commented:
“We are absolutely delighted with this deal and on behalf of everyone at the club I’d like to thank Westons for their generous, ongoing support.
“Westons continue to be a huge Herefordshire success story and our partnership with them has been of great benefit to our club in a huge number of ways. We are looking forward to developing that partnership still further and we are already talking about freshening up the signage that they have in various other parts of the ground.
“As with all our sponsors, the support we receive from Westons is absolutely vital as we continue to look to drive Hereford FC forward on and off the field, which is why extending this deal for the next five years is fantastic news for the club because of the long-term commitment it provides.”
Gemma Evans, Brand Manager at Westons, said:
“We’re absolutely thrilled to continue our partnership with Hereford FC for another five years. Our connection with the club runs deep – built on shared values, local pride, and a love for great cider and great football.
“Seeing the new Stowford Press branding at Radford’s Bar is a real celebration of that bond — the perfect pint poured right here at Edgar Street.”
