Hereford FC’s Commercial Director, George Webb, has today talked about the positive benefits of the club’s relationship with front of shirt sponsor, Dawleys, and the impact it has had on marketing at Edgar Street.

Dawleys is a multi-channel response and fulfilment agency, based in Ross-on-Wye, with over 30 years’ experience in providing outsource solutions.

In the years since Dawleys first became shirt sponsor ahead of the 2019/2020 season, the partnership has expanded, with Dawleys providing additional support by using their expertise to reinvigorate the club’s marketing and data base management, which has resulted in a positive impact on the overall marketing for the Bulls.

Thanking Dawleys for their support, Webb commented:

“The work the team at Dawleys have done for us as part of their sponsorship deal has had a huge impact and we can’t thank them enough for their support.

“The impact has been particularly important in terms of helping us secure additional sponsorship leads and also boost income through the club shop, which has become a real success story over the past two seasons.

“It is difficult for us to put a price on the strategic marketing support provided by Dawleys, but there can be no doubt it goes way beyond the deal for the front of shirt sponsorship.

“The relationship is based on a shared vision of the positive community impact the success of Hereford FC can have and once again I’d like to place on record my thanks for all the support that Dawleys provide.”

Dawleys Supported Projects And Outcomes

As a demonstration of the impact the Dawleys sponsorship has had, below are a few highlights of recent improvements in the club’s strategic marketing, and the positive outcomes that have come as a result of the support provided by Luke, Sally, James and everyone at Dawleys.

Email Marketing

· The club’s subscriber base has grown from 4,733 to 10,612 in 3 seasons (+124%)

· Increased campaign volume and sophistication (from 36 to 177 campaigns)

· Dawleys helped drive revenue growth from emails from £1,945 to over £10,000 (+431%)

· Created bespoke campaigns for hospitality, room hire and shop promotions.

LinkedIn Management

· Managed and grown Hereford FC’s LinkedIn presence (now 2,700+ followers)

· Generated over 599 new followers with consistent weekly posting

· Created sponsor-facing content, behind-the-scenes footage and engagement posts to boost business interest.

Commercial Lead Generation

· Researched and built a prospect database of 3,429 local businesses

· Conducted over 6,000 outreach calls, generating 663 warm leads (19%)

· Segmented leads into tailored email campaigns and follow-up sequences to convert into sponsors or hospitality guests.